The Lilly Pulitzer Brightline Train to The Palm Beaches
During the hype of Super Bowl LIV, Discover The Palm Beaches (DTPB) took advantage of the opportunity by targeting a highly regarded yet underserved group of Super Bowl visitors – the women. On January 29, DTPB entertained a group of women affiliated with professional sports, highly engaged social media influencers, influential executives, county leaders & traditional media. These ladies came to experience a luxurious day in Palm Beach. Starting with a curated train ride on Brightline, a brunch at The Colony Palm Beach, shopping along Worth Avenue and guided tours with Worth Avenue’s historian Rick Rose, these ladies had a taste of The Palm Beaches. In collaboration with Lilly Pulitzer, they group also helped raise $15,000 in funds for Loggerhead Marinelife Center.